CommunicationWe communicate with members for a number of reasons, including providing members with information about current campaigns, programs, news and policies; promoting Union benefits and services and encouraging members to get active (eg. attend a meeting, seminar or training.
One of the Branch’s major challenges is to ensure that communication with members continues to be relevant and effective.
The official publication of the Branch is published quarterly in a tabloid newspaper format and is posted to the home addresses of all current and honorary members.
The TWU NEWS aims to give members a broad picture of the Branch’s activities while giving enough “nuts and bolts” news about specific sections of the industry to keep members engaged and connected to one another.
Our most recent research shows that the TWU NEWS is still the Branch’s most popular method of communication.
The Stalwarts Book acknowledges the strong history and proud tradition of workers in the transport industry and is a tribute to all Union members, particularly those who have been loyal members of the Branch for many years.
Many books have been written about the transport industry, however, not much has ever been written about the workers who are the life-blood of the industry. These are the hard working, no-nonsense family people who deliver goods and services to the community.
“Our Dad” Campaign
The “Our dad’s a truckie....” campaign focuses on improving the public image of truck drivers.
The campaign serves to illustrate that truck drivers are hard working members of the community who play a vital role in our economy by delivering goods and services. For the most part, truck drivers are responsible family people who are committed to workplace safety.
Click here to order a FREE poster The bulk SMS functionality built into the Administration Console of the Branch web-site is effective in managing simple day to day communications with Organisers and members or an SMS communication campaign.
The SMS application is user friendly and efficient. An SMS sent to a database of numbers takes only a few minutes to upload and send, regardless of whether the database contains a few numbers or hundreds of numbers.
